January 24, 2010

How to Sell Ebooks?

If you ask an internet marketer who makes tens of thousands of dollars daily a simple question „how to sell ebooks online?“, he may lay out the subsequent steps for you to follow. First, get a product to sell, whether your own or someone else’s ebook. Charge it high to increase its supposed value, and then offer it a discounted price that is still expensive. After all you only have to sell 20 ebooks per day to have almost $7,000 in sales each week if you have a $49 ebook.

Get a good looking website. Pay at least a few hundred dollars to have a nice site built for you. Pay a good copywriter a few thousand dollars or so to create a good sale’s page for you. You can pay optimization experts to create incoming links or else make your site visible in the search engines. Pay a few hundred dollars for articles you can put your name on and pay to have those distributed to promote you site. Finally, pay for a bunch of traffic from a pay-per-click advertising service in order to test the “conversion rate” of your sales page.

If less than 2% of visitors are buying your ebook (conversion rate is below 2%), revamp the sales page and check again. Once you get at least two in every one hundred visitors buying (a 2% conversion rate), you’re ready for the launch. Now you need help contacting other webmasters and marketers who can help to promote your ebook. You may pay a 50% commission or even higher. You need affiliates to promote your ebook to their most likely large mailing lists. If all is done right, on “launch day” 150 orders will roll in for sales of over $10,000. You might do $50,000 for the week.

There is more to it than this, but you get the idea. It is expensive to start this way. That isn’t to say that you shouldn’t do it. Marketing at this level is a learnable skill in part. But don’t believe that it is a step-by-step formula that you can succeed with on the first try. That’s very unlikely. There is a science to sell ebooks online, and there is an art. People want to ignore the “art” part of all businesses because it comes from experience, which can take a lot of time and money.